Ambush Marketing By Paradise Biryani at Begumpet

Cafe Bahar has got its reputation and is the competitor for Paradise Biryani.It has certainly affected the share of Paradise.Eventually to prevent the downfall it has launched One more branch at Kukatpally.But as the part of its marketing strategy, Paradise has got a big hoarding on the right side of the road.
The hoarding has got its Message Hyderabad's Best Biryani, which is a few yards before the 'cafe Bahar' establishment.

Customer Delight at Paradise Biryani@Kukatpally

Paradise is Been a Brand for biryani in hyderabad, To face the competition , caught the nerve of the people and launched a branch at Kukatpally beside south India shopping mall.With its authentic taste unlike the local biryani wala who prepares with oil and dalda.Paradise prepares it from Ghee and Focused on Customer delight with its Offers.
It launched Party pack, Family pack, Jumbo pack to serve the food lovers But along with the Biryani, offered coke, butter chicken and Rumali rotis with these packs.
Typical Indian customers are delighted when they get something for free, and The area of  Kukatpally with most of them, working class would love the offer.Party packs and Jumbo pack would definitely attract the Students and Bachelors.